Privacy Policy

This Privacy Policy describes how Better Living and affiliates (collectively, “Better Living,” “we,” “us,” or “our”) collects, uses, shares, and safeguards personal information. The “affiliates” referred to in this privacy policy includes our parent company, sister companies, subsidiaries, joint ventures, or other companies under common control. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions. You can jump to particular topics by going to the headings below:

Unsubscribe From Email
Types Of Information We Collect
Use And Processing Of Information
Sharing Of Information
Your Choices
Authorized Agent
How We Protect Personal Information
Other Important Information
Contact Information

Unsubscribe From Email

To unsubscribe from receiving email promotions, simply click the Unsubscribe link that is located on the bottom footer section of the email received. Alternatively, you can submit your unsubscribe request from our Contact Us form by selecting the Subscribe/Unsubscribe option under “How can we help?” and following the instructions for completing the form.

Types Of Information We Collect

The following provides examples of the type of information that we collect from you and how we use that information.

ContextTypes of DataPrimary Purpose for Collection and Use of Data
Account RegistrationWe collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account.We use this information to provide account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history.
Customer, Vendor, and Client InformationWe collect name, contact information, and other information as needed to facilitate commercial interactions from our customers, clients, and vendors.We have an interest in contacting our customers, clients, and vendors and communicating with them concerning normal business administration such as projects, services, and billing.
Cookies and First Party TrackingWe may collect information about your use of our website, which may include each category of information listed throughout this section, using cookies and first party tracking technology.We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. See our Cookie Section below for more information. We use this information to ensure our website operates efficiently.
Cookies and Third Party TrackingThird parties may collect information about your use of our website. This may include information relating to web logs, website interactions, order placements, mobile devices, mailing lists, email interconnectivity, and demographic information and cookies.We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. See our Cookie Section below for more information. Where required by law, we base the use of third party cookies upon consent.
Demographic InformationWe may collect personal information, such as your age, location, and gender.We use this information to comply with applicable laws, conduct product level analysis, and recommend similar products.
Email InterconnectivityIf you receive emails from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.We use this information to understand how you interact with our communications to you.
EmploymentIf you apply for a job posting, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment.We use information about current employees to carry out our payment and benefits obligations. In some contexts, we are also required by law to collect information about our employees. We also use this information to have efficient staffing and work force operations.
Feedback/SupportIf you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply.We use this information in order to receive, and act upon, your feedback or issues.
Mailing ListWhen you sign up for one of our mailing lists we collect your email address or postal address.We share information about our products and services with individuals that consent to receive such information. We also use this information to share information about our products or services, and the products and services of our affiliates.
Mobile DevicesWe collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores.We use this information to identify unique visitors and understand how users interact with us on their mobile devices.
Order PlacementWe collect your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order.We use your information to perform our contract to provide you with products or services.
Partner PromotionWe collect information that you provide as part of a co-branded promotion with another company.We use this information to fulfil our promotions, conduct product level analysis, and recommend similar products.
SurveysWhen you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.We use this information to understand your opinions and collect information relevant to our organization.
Sweepstakes or ContestsWhen you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected.We use this information to operate the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes.
Website InteractionsWe use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser.We use this information to understand how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.
Web LogsWe collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.We use this information to monitor our networks and the visitors to our websites. Among other things, it helps us understand which of our products or services is the most popular.

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. For example, if you submit a job application, or become an employee, we may conduct a background check. We may combine the personal information we receive from and about you, including information you provide to us and information we automatically collect, as well as information collected from other sources to provide you with a better user experience, to improve the quality and value of our services, and to analyze how our services are used. In those cases, we will apply this Privacy Policy to any personal information received from third parties, unless we explicitly state otherwise.

Use And Processing Of Information

In addition to the purposes and uses described above, we use information in the following ways:

  • To identify you when you visit our websites or our stores.
  • To provide products and services or to process returns.
  • To improve our services and product offerings.
  • To streamline the checkout process.
  • To conduct analytics.
  • To respond to inquiries related to support, employment opportunities, or other requests.
  • To send marketing and promotional materials, including information relating to our and our affiliates’ products, services, sales, or promotions.
  • To measure and facilitate the effectiveness of advertising by us and third-party partners.
  • For internal administrative or business purposes, as well as to manage our relationships.
  • To manage your employment application, assess your qualifications, and manage your employment with us.
  • To better tailor our products and services to your interests, to provide you more efficient customer support, and to enhance our products and services.
  • To administer a contest, promotion, survey or other feature, including fulfillment of a rewards program.
  • To prevent fraudulent or other criminal activity, and to meet other legal and regulatory requirements.
  • To detect security incidents, protect against malicious, deceptive, or illegal activity.
  • To enforce our policies and procedures.

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information so that we can quickly and easily respond to any questions about your order.

We may make anonymous and/or aggregate personal information for commercial, marketing, and/or business purposes, such as reporting and conducting research and development in order to enhance our existing services and/or develop new products and services. Anonymous or aggregated information does not identify you, and we may use or disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible manners. We may share this information internally and/or with third parties for our or their purposes in an anonymous or aggregated form that is designed to prevent anyone from identifying you.


What are cookies? A cookie is a small file placed onto your device that enables a variety of features and functionality. Cookies also enable you to easily share content and help us serve relevant ads to you. Cookies can do this because websites can read and write them, enabling websites to recognize you and remember important information that will make your use of a website more convenient (for example by remembering preference settings). We use cookies and other similar technologies to ensure everyone who uses our website has the best possible experience and for marketing purposes.

How are cookies used for advertising purposes? Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. We may use third party advertising companies to serve ads when you visit our website. These companies may employ cookies and clear GIFs to measure advertising effectiveness. Note: Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by us may also set third party cookies.

Unless you clear these cookies from your browser, we may use this information to:

  • provide more relevant, interest-based advertising
  • provide aggregate reports of ads activity to advertisers and websites hosting the ads
  • help website and app owners understand how visitors engage with their sites or apps
  • detect and defend against fraud and other risks to protect users and partners
  • improve our products

Controlling cookies. Most browsers allow you to control and erase cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. Additionally, some features may work improperly or not at all. It may also stop you from saving customized settings.

Sharing Of Information

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:

  1. Affiliates and Acquisitions. We may share information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). For example, we may share your personal information with our affiliates for marketing purposes. If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage.
  2. Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
  3. Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
  4. Public. Some of our websites may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
  5. Partner Promotion. We may offer contests, sweepstakes, rewards program, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, rewards program, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.
  6. Service Providers. We may share your information with service providers. Among other things service providers may help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfillment of orders.
  7. Professional Financial and Legal Advisors: We may need to share personal information with our professional advisors, which includes lawyers, auditors, bankers, or other professional consultants for business purposes.

Your Choices

We endeavor to provide you with the following choices regarding your personal information. However, we cannot guarantee that we will be able to complete such requests – except where legally required – if we are unable to authenticate your request, your request is unduly burdensome, or for any other reason. California residents should review the state-specific sections below for additional data control options.  

  1. Online Tracking. We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.
  2. Promotional Emails You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive. If you decide not to receive promotional emails, we may still send you service related communications.

Please address written requests and questions about your rights to privacy@Better or call us at 1-800-766-5086 and press 5. You may also submit a request for a copy of the personal information that we hold about you through our online portal, located here.

Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of the following information to the request:

  1. A completed Authorized Agent Designation Form indicating that you have authorization to act on the consumer’s behalf.
  2. If you are a business, proof that you are registered with the Secretary of State to conduct business in California.

If we do not receive both pieces of information, the request will be denied.

How We Protect Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

Children Under the Age of 13

Our website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on our website or through any of its features or provide any information about yourself to us. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at: privacy@Better

Visiting our Sites from Outside the United States

When you submit personal information to us, you understand and agree that this information may be transferred across state or national boundaries and may be stored and processed in any of the countries and locations in which Better Living and our vendors maintain web servers or offices, including, without limitation, the United States. By providing us with your information you are consenting to such transfers.

If you are visiting our website from outside the United States, please be aware that your information may then be transferred within the United States or back out of the United States to other countries outside of your country of residence, depending on the type of information. These countries (including the United States) may not necessarily have data protection laws as comprehensive or protective as those in your country of residence; however, our collection, storage, and use of your information will at all times continue to be governed by this privacy notice.

Other Important Information

The following additional information relates to our privacy practices:

  • Third Party Applications/Websites. We have no control over the privacy practices of websites or applications that we do not own. Please be aware that this Privacy Policy does not apply to any third-party website. We are not responsible for the privacy practices employed by any of these third parties. We encourage you to read the privacy statements and terms and conditions of linked or referenced websites you enter.
  • Changes To This Privacy Policy. We reserve the right to change this Privacy Policy at any time. Under certain circumstances we may elect to notify you of changes or updates to our Privacy Policy, however please review the contents of the Privacy Policy frequently, as it is your responsibility to monitor and review any updates to the Privacy Policy. Your continued use of our website or services after such posting will be deemed your acknowledgement of these changes to the Privacy Policy.  However, unless you consent, we will not use your personal information in a manner materially different than what was stated at the time it was collected. Our privacy policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified.
  • Accessibility. If you are visually impaired, you may access this notice through your browser’s audio reader.

Information for California Residents

If you are a resident of California, the California Consumer Privacy Act (“CCPA”) and the “Shine the Light” law may provide you with additional rights regarding your personal information. This section applies only to the California residents granted such rights under applicable California law.

California Consumer Privacy Act

Any terms defined in the current version of the CCPA will have the same meaning when used in this notice.

Information We Collect

This policy contains a list of categories of personal information we may have collected from you in the last twelve (12) months. Which, if any, information from each category we have collected from you depends on how you have interacted with us. Please note that we have not collected every type of personal information identified in the examples, and the categories of personal information we collect may vary for each consumer.

Personal information does not include publicly available information from government records or any deidentified or aggregated consumer information. In addition, the California Privacy Law excludes the following from its scope: health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; and personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

We collect this information directly from you when you provide it to us, automatically as you navigate through our services, and from third-party sources (e.g., our clients, business partners, and state and local governments, as required, to provide the service).

We may use or disclose the personal information we collect for the purposes described in the Sections titled “Use and Processing of Information” and “Sharing of Information.”

Sale and Sharing Personal Information

We do not sell your personal information; however, we may share your personal information as described above. Like many organizations, we may engage third parties to help us deliver internet-based advertisements to you and may make use of third-party tracking technologies or other online marketing services. In doing so, we may make available or transfer your personal information (e.g., identifiers such as IP address, geolocation data, and internet, application, or other similar network activity) to third parties, such as advertising agencies, advertising services, sponsored content providers, social media platforms and other similar technology companies. Making such personal information available to these entities may constitute a “sale” of data under the CCPA. In the preceding twelve (12) months, we have disclosed personal information for a business purpose to our affiliates; services providers; third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you; and with the public if you submit comments or reviews on one of our public forums. [1] [2] [3] 

Your Rights and Choices

Under the CCPA, California consumers may have the following rights, which can be exercised directly or in certain cases, through an authorized agent:

Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that we provide certain information to you about our collection and use of your personal information over the past twelve (12) months. Specifically, you have the right to request disclosure of the categories of personal information and specific pieces of personal information we have collected about you over the last 12 months. Upon the submission of a verifiable consumer requests, we will disclose to you:

  • The categories of personal information we collected about you;
  • The categories of sources from which personal information was collected;
  • The business or commercial purpose for collecting, selling, or sharing personal information; and
  • The categories of third parties with whom we disclosed the category of personal information for a business purpose.

We will also provide the specific pieces of personal information we collected about you, subject to certain exceptions under applicable law, if you also requests access to such information. Further, we will provide personal information in a readily useable format.

Right to Request Deletion of Personal Information

If you are a California resident, you also have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will conduct a reasonable search of our records in order to locate any personal information we have collected about you that is eligible for deletion, and delete such personal information. However, note that we may not be able to comply entirely with your request to delete all of your personal information as set forth under the CCPA.

Right to Opt Out of Sales of Personal Information

You have the right to opt out of the sale of your personal information, and to request information about whether we have sold your personal information in the past twelve (12) months. We do not sell personal information, and we have not done so in the last year. Should this change, we will provide you with the ability to opt out as required.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.  Unless permitted by applicable law, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

How to Exercise Your California Privacy Rights

To exercise the rights described above, please submit a request to us by:

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.  You may, however,  make a verifiable consumer request on behalf of your minor child if necessary. Additionally, you may only make a verifiable consumer request for access  twice within a 12-month period. Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. Making a verifiable consumer request does not require you to create an account with us. However, we would consider requests made through your password protected account sufficiently verified if the request relates to personal information associated with that specific account.

Response Timing and Format for California Privacy Law Requests

We will make our best effort to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Within ten days of receiving the request, we will confirm receipt and provide information about its verification and processing of the request. We will maintain records of consumer requests made pursuant to the CCPA as well as our response to said requests for a period of at least 24 months.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Shine the Light

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents that have disclosed certain personal information to us within the past year and with whom we have an established business relationship to request from us certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via any of the methods listed above.

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.

Company Info

Effective Date: [INSERT]

Last Revised Date: [INSERT][4]